A pilot-test marketing research study comparing two new models of widgets was conducted in two companies (Company A and Company B). | Home of Engineers

A pilot-test marketing research study comparing two new models of widgets was conducted in two companies (Company A and Company B).

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a. Are there differences in questionnaire scores as a result of the using the two widgets? Explain.

b. Are there differences in questionnaire scores between the two companies?

Explain.

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