Every business wants its website to appear high in the search rankings of search engines, such as Google. The goal of SEO is to create websites that rank high in search listings when relevant search criteria are entered. What SEO techniques exist? Describe one SEO technique in your initial post and provide a description of how it might work for your case study project. Does this technique only apply to certain search engines?

Citations within the body of the main post to support your position along with a reference list to that source is expected and is part of grading.  if you are unfamiliar with this, you should seek out APA resources.