Unit II Web Assignment

A business hotel wants to gather some preliminary information on how business travelers feel about the menu variety, food, and service in its restaurants.

A fast food restaurant wants to investigate the effects that children have on product purchases.

1. Choose one of the scenarios above. Go to the CSU Online Library, and search for a research report (research journal preferred) that provides data with insight into the situation. Briefly summarize each report, and indicate what information you would provide to your manager in order to address the topic.

2. What would be your plan for collecting primary data? Describe the approach, sampling plan, instruments, and how you would implement the research.

Your response should be at least 300 words in length and in paragraph form. All sources used, including the textbook, must be cited and referenced according to APA style.

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