Circuit City was an American consumer electronics company founded by Samuel Wurtzel
in 1949. By 1990s, Circuit City became the second largest consumer electronics store in the
United States with annual sales of $12 billion. On March 8 2009, Circuit City shutdown all its
On January 8th at the 2018 Consumer Electronics Show in Las Vegas, Circuit City CEO
announced a comeback and relaunch of Circuit City into “a dynamic, a social-focused e-
commerce site” and a new business strategy for its retail stores12
In this case study, assume that Circuit City hired you as the new chief information officer (CIO)
to help relaunch the company into a global e-commerce multinational company. Create a document
PowerPoint presentation containing the IT strategic plan that will address Circuit City e-
The following information should be covered in the documentation presentation.
1.What are the issues and challenges with Circuit City 2018 latest e-commerce initiative?
2.Discuss the major competitors in global e-commerce.